One word names of private enterprises in the suburb of Ljubljana, Nove Fužine

Abstract

One-word names of private trade and craft entreprises founded in the last three years in the suburb of Ljubljana, Nove Fužine, remain within the already established categories. However, entrepreneurial tendencies reveal themselves in the use of proper names, while the use of deminutives points to the feeling of homeliness, and the use of foreign names to illusionism and the attraction of distant places.