An integrated SWOT–extended PIPRECIA model for identifying key determinants of tourism development: The case of Serbia

Gabrijela Popović; Dragiša Stanujkić; Predrag Mimović; Goran Milovanović; Darjan Karabašević; Pavle Brzaković; Aleksandar Brzaković

doi:10.3986/AGS.9271

Avtorji

Gabrijela Popović University Business Academy in Novi Sad, Faculty of Applied Management, Economics and Finance in Belgrade, Belgrade, Serbia https://orcid.org/0000-0002-2652-4860
Dragiša Stanujkić University of Belgrade, Technical Faculty in Bor, Bor, Serbia https://orcid.org/0000-0002-6846-3074
Predrag Mimović University of Kragujevac, Faculty of Economics, Kragujevac, Serbia https://orcid.org/0000-0003-0323-8033
Goran Milovanović University of Niš, Faculty of Economics, Niš, Serbia https://orcid.org/0000-0003-0091-2774
Darjan Karabašević University Business Academy in Novi Sad, Faculty of Applied Management, Economics and Finance in Belgrade, Belgrade, Serbia https://orcid.org/0000-0001-5308-2503
Pavle Brzaković University Business Academy in Novi Sad, Faculty of Applied Management, Economics and Finance in Belgrade, Belgrade, Serbia https://orcid.org/0000-0001-5184-9627
Aleksandar Brzaković University Business Academy in Novi Sad, Faculty of Applied Management, Economics and Finance in Belgrade, Belgrade, Serbia

DOI:

https://doi.org/10.3986/AGS.9271

Ključne besede:

razširjena metoda PIPRECIA, analiza SWOT, Srbija, strategija, turizem

Povzetek

V članku avtorji predlagajo nov integrirani model, ki temelji na analizi SWOT in razširjeni metodi PIPRECIA (PIvot Pairwise RElative Criteria Importance Assessment) ter omogoča sistematičen pristop k strateškemu načrtovanju v turizmu. Uporabnost predlaganega modela je predstavljena s študijo primera, v kateri avtorji določijo glavne determinante turističnega razvoja v Srbiji. Izsledki kažejo, da je med različnimi strategijami najpomembnejša tista, ki se osredotoča na izboljšanje organizacije, upravljanja in krepitve turističnega razvoja. Model omogoča lažje odločanje v turizmu, njegova ključna prednost pa je ta, da je primeren za skupinsko odločanje in preprost za uporabo.

Prenosi

Podatki o prenosih še niso na voljo.

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