Kulinarični dogodki na slovenskem podeželju: motivi, zadovoljstvo in ocena trajnostnosti z vidika obiskovalcev
DOI:
https://doi.org/10.3986/AGS.7617Ključne besede:
kulinarični turizem, gastronomija, kulturna dediščina, trajnostna destinacija, geografija prehrane, gastronomska regija KrasPovzetek
Prispevek obravnava pet kulinaričnih dogodkov na slovenskem Krasu. Z vidika obiskovalcev predstavi motive za obisk dogodkov, zadovoljstvo s prireditvami in oceno z vidika trajnostnosti. Tradicionalni kulinarični dogodki v isti gastronomski regiji se med seboj razlikujejo po obsegu, tematiki, značaju in zgodovini. Anketirali smo 244 obiskovalcev, od katerih je imelo kar okrog 50% univerzitetno izobrazbo. Najpomembnejši motivi za njihov obisk so: 1) lokalna kulinarika, 2) izkušnja nečesa novega, nenavadnega, posebnega in 3) spoznavanje naravne, predvsem pa kulturne dediščine. Zadovoljstvo obiskovalcev je največje na butičnih kulinaričnih dogodkih, kjer je v primerjavi z množičnimi kulinaričnimi dogodki osrednja tema prireditve bolj poudarjena. Glavni izziv z vidika trajnostnosti kulinaričnih dogodkov predstavlja dostopnost prizorišč z javnim prometom. Precejšen napredek bi pomenilo zmanjšanje količine embalaže iz netrajnostnih materialov za enkratno uporabo. Ključ do uspešnih kulinaričnih dogodkov so kakovostne storitve in kakovostne prehranske sestavine pri čemer je ključna beseda »lokalno«.
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