Environmental responsibility and communication in selected companies in the Podravska statistical region

Zala Virant; Janez Osojnik; Andreja Kozmus

doi:10.3986/AGS.13518

Avtorji

Zala Virant University of Maribor, Faculty of Arts, Maribor, Slovenia https://orcid.org/0009-0007-8695-4778
Janez Osojnik University of Maribor, Faculty of Arts, Maribor, Slovenia https://orcid.org/0009-0003-1196-1456
dr. University of Maribor, Faculty of Arts, Maribor, Slovenia https://orcid.org/0000-0001-9397-133X

DOI:

https://doi.org/10.3986/AGS.13518

Ključne besede:

okoljska odgovornost, trajnostnost, trajnostne organizacijske prakse, zeleni motivi, komunikacija, Podravska statistična regija

Povzetek

V prispevku so predstavljene dobre prakse osem podjetij iz podravske statistične regije, ki so bila izbrana zaradi spodbujanja zelenega prehoda v tem okolju. V teoretičnem delu članek predstavlja okoljsko odgovornost kot del družbene odgovornosti podjetij in obravnava vrsto komunikacije, ki je potrebna za nagovarjanje in motiviranje ljudi za izvajanje ciljev zelenega dogovora EU. V empiričnem delu je analiziranih osem polstrukturiranih intervjujev s predstavniki izbranih podjetij v podravski statistični regiji. Rezultati izpostavljajo dolgoročna prizadevanja za ozaveščanje javnosti o okoljski krizi (brez večjih vidnih učinkov), finančno pomoč kot glavni motivacijski dejavnik za izvajanje zelenih praks, pomanjkanje posebnih usposabljanj na področju komuniciranja in potrebo po lokalno usmerjenem usposabljanju.

Prenosi

Podatki o prenosih še niso na voljo.

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