Branding, labelling and certification: Geographical and anthropological insights

Špela Ledinek Lozej; Nika Razpotnik Visković

doi:10.3986/AGS.11265

Avtorji

Špela Ledinek Lozej Research Centre of the Slovenian Academy of Sciences and Arts, Institute of Slovenian Ethnology, Ljubljana, Slovenia https://orcid.org/0000-0003-0632-1414
Nika Razpotnik Visković Research Centre of the Slovenian Academy of Sciences and Arts, Anton Melik Geographical Institute, Ljubljana, Slovenia https://orcid.org/0000-0003-3584-8426

DOI:

https://doi.org/10.3986/AGS.11265

Ključne besede:

geografija, antropologija, znamčenje, označevanje, certificiranje, regionalni razvoj

Povzetek

Članek je teoretski in konceptualni uvod v posebno številko, posvečeno znamčenju, označevanju in certificiranju. Avtorici predstavita povezanost omenjenih kvalifikacijskih instrumentov s teritorialnim razvojem, multiskalarnostjo in mrežami akterjev, in to z geografskega in antropološkega vidika. Posebna izdaja prispeva k boljšemu razumevanju interferenc med različnimi procesi, povezanimi z znamčenjem, označevanjem in certificiranjem, kot so različne prakse in povezave med akterji ter razmerja družbene moči. Izpostavljene so tudi alternativne trženjske strategije, dolgoročni vplivi na etične vrednote in čustvena vpletenost.

Prenosi

Podatki o prenosih še niso na voljo.

Literatura

Adell, N., Bendix, R., Bortolotto, C., Auschek, M. (eds.) 2015: Between imagined communities and communities of practice: Participation, territory and the making of heritage. Göttingen.

Almeida, G. G. F. d., Cardoso, L. 2022: Discussions between place branding and territorial brand in regional development—A classification model proposal for a territorial brand. Sustainability 14-11. DOI: https://doi.org/10.3390/su14116669

Amin, A. 1999: An institutionalist perspective on regional economic development. International Journal of Urban and Regional Research 23-2. DOI: https://doi.org/10.1111/1468-2427.00201

Bardone, E., Kannike, A. 2022: The use of European Union instruments for branding and labelling regional food products in Estonia. Acta geographica Slovenica 62-2. DOI: https://doi.org/10.3986/AGS.10504

Barham, E. 2003: Translating terroir: The global challenge of French AOC labelling. Journal of Rural Studies 19-1. DOI: https://doi.org/10.1016/S0743-0167(02)00052-9

Bendix, R. F., Eggert, A., Peselmann, A. (eds.) 2013: Heritage regimes and the state. Göttingen.

Brenner, N. 2001: The limits to scale? Methodological reflections on scalar structuration. Progress in Human Geography 25-4. DOI: https://doi.org/10.1191/030913201682688959

Brozzi, R., Lapuh, L., Nared, J., Streifeneder, T. 2015: Towards more resilient economies in Alpine regions. Acta geographica Slovenica 55-2. DOI: https://doi.org/10.3986/AGS.916

Coombe, R. J., Ives, S., Huizenga, D. 2014: Geographical indications: The promise, perils and politics of protecting place-based products. Sage Handbook on Intellectual Property. Thousand Oaks. DOI: https://doi.org/10.2139/ssrn.2644494

Fialová, M., Chromý, P. 2022: (In)visible agents in regional development: Active individuals and their networks as a driver of regional product labelling initiatives. Acta geographica Slovenica 62-2. DOI: https://doi.org/10.3986/AGS.10518

Fonte, M. 2010: The construction of origin certification: Knowledge and local food. Naming Food After Places. Food Relocalization and Knowledge Dynamics in Rural Development. Farnham. DOI: https://doi.org/10.4324/9781315597195

Giovanardi, M. 2015: A multi-scalar approach to place branding: The 150^th anniversary of Italian unification in Turin. European Planning Studies 23-3. DOI: https://doi.org/10.1080/09654313.2013.879851

Grasseni, C. 2022: From branding to solidarity: The COVID-19 impact on marketing Strachítunt cheese from Val Taleggio, Italy. Acta geographica Slovenica 62-2. DOI: https://doi.org/10.3986/AGS.10577

Helgesson, C.-F., Muniesa, F. 2013: For what it’s worth: An introduction to valuation studies. Valuation Studies 1-1. DOI: https://doi.org/10.3384/vs.2001-5992.13111

Heslinga, J. H., Groote, P., Vanclay, F. 2017: Using a social-ecological systems perspective to understand tourism and landscape interactions in coastal areas. Journal of Tourism Futures 3-1. DOI: https://doi.org/10.1108/JTF-10-2015-0047

Heslinga, J. H., Groote, P., Vanclay, F. 2019: Strengthening governance processes to improve benefit-sharing from tourism in protected areas by using stakeholder analysis. Journal of Sustainable Tourism 27-6. DOI: https://doi.org/10.1080/09669582.2017.1408635

Jamšek Rupnik, P., Čuš, F., Šmuc, A. 2016: Geomorphology and wine: The case of Malvasia in the Vipava valley, Slovenia. Acta geographica Slovenica 56-1. DOI: https://doi.org/10.3986/AGS.905

Jurinčič, I. 2022: Tourism carrying capacity in the municipalities of Tolmin, Kobarid and Komen. Acta geographica Slovenica 62-1. DOI: https://doi.org/10.3986/AGS.10556

Klintman, M. 2012: Issues of scale in the global accreditation of sustainable tourism schemes: Toward harmonized re-embeddedness? Sustainability: Science, Practice and Policy 8-1. DOI: https://doi.org/10.1080/15487733.2012.11908085

Knific, K., Bojnec, Š. 2015: Structural changes in land use of agricultural holdings in hilly rural areas. Acta geographica Slovenica 55-1. DOI: https://doi.org/10.3986/AGS.736

Komárek, M., Chromý, P. 2020: The institutional thickness of an inner periphery in the crossborder region between Central Bohemia and Eastern Bohemia. Geografie 125-4. DOI: https://doi.org/10.37040/geografie2020125040423

Kozina, J., Clifton, N. 2019: City-region or urban-rural framework: What matters more in understanding the residential location of the creative class? Acta geographica Slovenica 59-1. DOI: https://doi.org/10.3986/AGS.5137

Kozina, J., Poljak Istenič, S., Komac, B. 2019: Green creative environments: Contribution to sustainable urban and regional development. Acta geographica Slovenica 59-1. DOI: https://doi.org/10.3986/AGS.7030

Kvam, G.-T. 2010: Traditional food as a strategy in regional development: The need for knowledge diversity. Naming food after places. Food relocalization and knowledge dynamics in rural development. Farnham. DOI: https://doi.org/10.4324/9781315597195

Latour, B. 2005: Reassembling the social: An introduction to Actor-Network-Theory. Oxford, New York.

Ledinek Lozej, Š. 2020: Branding Tolmin cheese. Traditiones 49-3. DOI: https://doi.org/10.3986/Traditio2020490304

Ledinek Lozej, Š. 2021: Labelling, certification and branding of cheeses in the southeastern Alps (Italy, Slovenia): Montasio, Bovec, Tolminc and Mohant cheese. Acta geographica Slovenica 61-1. DOI: https://doi.org/10.3986/AGS.8746

Leitner, H., Miller, B. 2007: Scale and the limitations of ontological debate: A commentary on Marston, Jones and Woodward. Transactions of the Institute of British Geographers 32-1. DOI: https://doi.org/10.1111/j.1475-5661.2007.00236.x

Logar, E. 2022: Place branding as an approach to the development of rural areas: A case study of the brand »Babica in Dedek« from the Škofja Loka Hills, Slovenia. Acta geographica Slovenica 62-2. DOI: https://doi.org/10.3986/AGS.10883

Marston, S., Jones, J. P. III, Woodward, K. 2005: Human geography without scale. Transactions of the Institute of British Geographers 30-4.

Matus, K. 2009: Standardization, certification, and labeling. Certifiably Sustainable? The Role of Third-Party Certification Systems: Report of a Workshop. Washington.

May, S., Sidali, K. L., Spiller, A., Tschofen, B. 2017: Taste, power, tradition. Geographical indications as cultural property. Göttingen Studies in Cultural property 10. DOI: https://doi.org/10.17875/gup2017-1004

May, S. 2022: Labelling local wood: On the valorization of regionality and sustainability in timber trade. Acta geographica Slovenica 62-2. DOI: https://doi.org/10.3986/AGS.10507

Nemes, G., Chiffoleau, Y., Zollet, S., Collison, M., Benedek, Z., Colantuono, F., Dulsrud, A. et al. 2021: The impact of COVID-19 on alternative and local food systems and the potential for the sustainability transition. Insights from 13 countries. Sustainable Production and Consumption 28. DOI: https://doi.org/10.1016/j.spc.2021.06.022

Opačić, V. T., Klarić, Z., Beroš, I., Boranić Živoder, S. 2022: Tourism Development Index of local self-government units: The example of Croatia. Acta geographica Slovenica 62-1. DOI: https://doi.org/10.3986/AGS.9814

Paasi, A. 2004: Place and region: Looking through the prism of scale. Progress in Human Geography 28-4. DOI: https://doi.org/10.1191/0309132504ph502pr

Paloniemi, R., Tikka, P. M. 2008: Ecological and social aspects of biodiversity conservation on private lands. Environmental Science and Policy 11-4. DOI: https://doi.org/10.1016/j.envsci.2007.11.001

Parasecoli, F. 2017: Geographical indications, intellectual property and the global market. Taste, Power, Tradition. Geographical Indications as Cultural Property. Göttingen Studies in Cultural property 10. Göttingen.

Ploeg, J. D. van der, Renting, H., Brunori, G., Knickel, K., Mannion, J., Marsden, T., Roest, K. de et al. 2000: Rural development: From practices and policies towards theory. Sociologia Ruralis 40-4. DOI: https://doi.org/10.1111/1467-9523.00156

Poljak Istenič, S. 2019: Participatory urbanism: Creative interventions for sustainable development. Acta geographica Slovenica 59-1. DOI: https://doi.org/10.3986/AGS.5142

Pratt, J. 2007: Food values: The local and the authentic. Critique of Anthropology 27-3. DOI: https://doi.org/10.1177/0308275X07080357

Razpotnik Visković, N., Logar, E. 2022: Certification, labelling and branding in tourism research: Systematic review. Acta geographica Slovenica 62-2. DOI: https://doi.org/10.3986/AGS.10858

Smrekar, A., Šmid Hribar, M., Erhartič, B. 2016: Stakeholder conflicts in the Tivoli, Rožnik Hill, and Šiška Hill Protected Landscape Area. Acta geographica Slovenica 56-2. DOI: https://doi.org/10.3986/AGS.895

Stojanović, V., Đorđević, J., Lazić, L., Stamenković, I., Dragićević, V. 2014: The principles of sustainable development of tourism in the special nature reserve »Gornje Podunavlje« and their impact on the local communities. Acta geographica Slovenica 54-2. DOI: https://doi.org/10.3986/AGS54407

Stojanović, V., Milić, D., Obradović, S., Vanovac, J., Radišić, D. 2021: The role of ecotourism in community development: The case of the Zasavica Special Nature Reserve, Serbia. Acta geographica Slovenica 61-2. DOI: https://doi.org/10.3986/AGS.9411

Šmid Hribar, M., Ledinek Lozej, Š. 2013: The role of identifying and managing cultural values in rural development. Acta geographica Slovenica 53-2. DOI: https://doi.org/10.3986/AGS53402

Tschofen, B. 2017: »Sura Kees.« An Alpine nutritional relic as a ferment of regionality. Taste, Power, Tradition. Geographical Indications as Cultural Property. Göttingen Studies in Cultural property 10. Göttingen.

Tišler, V., Šuligoj, M. 2020: Apitourism as an intersection of tradition, alternative medicine and the beekeeper’s sustainable income-generating activity. Geografski vestnik 92-2. DOI: https://doi.org/10.3986/GV92204

Tregear, A. 2003: From Stilton to Vimto: Using food history to re-think typical products in rural development. Sociologia Ruralis 43-2. DOI: https://doi.org/10.1111/1467-9523.00233

van Schendel, W. 2002: Geographies of knowing, geographies of ignorance: Jumping scale in Southeast Asia. Environment and Planning D: Society and Space 20-6. DOI: https://doi.org/10.1068/d16s

Vintar Mally, K. 2018: Regional differences in Slovenia from the viewpoint of achieving Europe’s sustainable development. Acta geographica Slovenica 58-2. DOI: https://doi.org/10.3986/AGS.3309

Wiskerke, J. S. C. 2009: On places lost and regained. Reflections on the alternative food geography and sustainable development. International Planning Studies 14-4. DOI: https://doi.org/10.1080/13563471003642803

Wright, S., Reinhold, S. 2011: Studying through: A strategy for studying political transformation: Or sex, lies and British politics. Policy Worlds: Anthropology and the Analysis of Contemporary Power. Oxford.