Znamčenje, označevanje in certificiranje – geografski in antropološki (v)pogledi

Avtorji

DOI:

https://doi.org/10.3986/AGS.11265

Ključne besede:

geografija, antropologija, znamčenje, označevanje, certificiranje, regionalni razvoj

Povzetek

Članek je teoretski in konceptualni uvod v posebno številko, posvečeno znamčenju, označevanju in certificiranju. Avtorici predstavita povezanost omenjenih kvalifikacijskih instrumentov s teritorialnim razvojem, multiskalarnostjo in mrežami akterjev, in to z geografskega in antropološkega vidika. Posebna izdaja prispeva k boljšemu razumevanju interferenc med različnimi procesi, povezanimi z znamčenjem, označevanjem in certificiranjem, kot so različne prakse in povezave med akterji ter razmerja družbene moči. Izpostavljene so tudi alternativne trženjske strategije, dolgoročni vplivi na etične vrednote in čustvena vpletenost.

Prenosi

Podatki o prenosih še niso na voljo.

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Objavljeno

2022-12-16

Kako citirati

Ledinek Lozej, Špela, Razpotnik Visković, N. 2022: Znamčenje, označevanje in certificiranje – geografski in antropološki (v)pogledi. Acta geographica Slovenica 62-2. https://doi.org/10.3986/AGS.11265

Številka

Rubrike

Special issue: Branding, labelling and certification