Certificiranje, označevanje in znamčenje v raziskavah s področja turizma: sistematični pregled literature

Avtorji

DOI:

https://doi.org/10.3986/AGS.10858

Ključne besede:

geografija, podjetništvo in ekonomija, standardi, označbe, gostinstvo, prosti čas, metoda PRISMA

Povzetek

Namen prispevka je s sistematičnim pregledom literature osvetliti rabo izrazov certificiranje, označevanje (ang. labelling) in znamčenje. Za sistematični pregled literature je bil uporabljen metodološki pristop PRISMA. V prispevku najprej predstavimo prostorske in časovne lastnosti relevantnih raziskav na področju družboslovja in humanistike. Iz nabora teh raziskav nato izluščimo teoretske opredelitve in proučimo njihove vsebinske značilnosti. V naslednjem koraku analiziramo hierarhijo odnosov med opredelitvami certificiranja in znamčenja ter oblikujemo zaključke o prepoznanih dvoumnostih in nasprotjih, ki se pojavljajo pri teh izrazih na področju raziskav v turizmu.

Prenosi

Podatki o prenosih še niso na voljo.

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Objavljeno

2022-11-10

Kako citirati

Razpotnik Visković, N., & Logar, E. (2022). Certificiranje, označevanje in znamčenje v raziskavah s področja turizma: sistematični pregled literature. Acta Geographica Slovenica, 62(2), 135–150. https://doi.org/10.3986/AGS.10858

Številka

Rubrike

Special issue: Branding, labelling and certification