Radically local supply chains through territorial brands: Insights from the 100% Local project

Maja Godina Golija

doi:10.3986/AGS.10581

Avtorji

Maja Godina Golija Research Centre of the Slovenian Academy of Sciences and Arts, Institute of Slovenian Ethnology, Ljubljana, Slovenia https://orcid.org/0000-0002-0097-9437

DOI:

https://doi.org/10.3986/AGS.10581

Ključne besede:

označevanje, teritorialne znamke, 100 % Local, hrana, kmetijstvo, Alpe

Povzetek

Modernizacija preskrbovalnih verig s hrano je potisnila oddaljena kmetijska območja kot so Alpe na obrobje. Zato lokalni akterji mnogokrat prevzamejo nove načine proizvodnje, promocije in prodaje svojih izdelkov, tako da jih v očeh potrošnikov ločijo od drugih. Pri tem ima bistveno vlogo označevanje kakovostnih lokalnih kmetijsko-živilskih proizvodov povezano z razvojem in s spodbujanjem teritorialnih blagovnih znamk.

V članku obravnavamo raziskovalni vprašanji: Kakšni so pogoji za oblikovanje, razvoj in trajnost teritorialnih blagovnih znamk v kmetijsko-živilskem sektorju? Kakšne so značilnosti nekaterih teritorialnih blagovnih znamk, ki so bistveni dejavnik razvoja ter predmet lokalnih identitet in lokalnih politik? Razpravljamo tudi o sodelovanju med lokalnimi, regionalnimi in nacionalnimi akterji. Namen tega članka je osvetliti pripravo in vlogo modela 100 % Local Model za uspešno oblikovanje in razvoj teritorialnih blagovnih znamk na področju kmetijsko-živilske proizvodnje v Alpah.

Prenosi

Podatki o prenosih še niso na voljo.

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