Demographic characteristics of creative workers: under-activated development potentials in Slovenia?

Jani Kozina



The purpose of the article is to present the key demographic characteristics of the creative labour force in Slovenia and bring attention to some opportunities for a more effective activation of the creative potential. We analysed data from the Statistical Register of Employment. The results indicate that creative workers in Slovenia are not only heterogeneous from the aspect of the employment structure, but that they also differ significantly in terms of gender, age, education, and ethnicity. Even though Slovenia can be compared to the most developed countries in the scope of the creative labour force, it will have to work on stimulating additional development potentials to make it to the top of the list. We conclude that, in the future, a more prominent role should be given to the female creative labour force, young bohemians, and foreign creative people.


human geography; creativity; creative professions; innovation; economic development; regional development; demographic change; labour force; Slovenia

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