Kdo kaj želi in zakaj? “Kmetje” in “inženirji” kot zeleni podjetniki
DOI:
https://doi.org/10.3986/Traditio2020490103Ključne besede:
zeleno gospodarstvo, odrast, ekopodjetništvo, zeleni podjetniki, ekopodjetnikiPovzetek
Cilj tega prispevka je raziskati motivacije in vrednote zelenih podjetnikov, ki upoštevajo alternativne ekonomske modele. Gre za opis in primerjavo dveh razvojnih modelov, usmerjenih v trajnostni razvoj, zeleno gospodarstvo in rast, ter za raziskavo tipologij zelenih podjetnikov. Avtorici preučujeta motive in vrednote akterjev zelene ekonomije ter njihov pogled na zeleno rast in naraščanje s kvalitativno raziskavo. Ugotovitve kažejo, da se zeleni podjetniki v motivaciji za zeleni podvig, ki ga izvajajo, razlikujejo. Zdi se, da so vrednosti in motivi kmetov precej bližje ideji odrasti, medtem ko so “inženirji” bolj v skladu z obeti zelene ekonomije. Te ugotovitve kažejo na pomembnost socialno-kontekstualnih vidikov, ki poudarjajo pojav različnih zelenih podjetniških vrst.
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