THE RUSSIAN RITUAL YEAR AND FOLKLORE THROUGH TOURIST ADVERTISING
RUSKO PRAZNIČNO LETO IN FOLKLORA V TURISTIČNEM OGLAŠEVANJU

Irina Sedakova

DOI: https://doi.org/10.3986/Traditio2012410111

Abstract

This article analyzes the ritual year in modern Russia as reflected in tourism spam letters circulated between 2005 and 2012. These texts are the main source of data for this study because they illustrate major tendencies in governmental, commercial, and individual attitudes towards Russian traditional customs and official holidays. They also demonstrate how local heritage is being maintained and reconstructed, and how new myths and customs are appearing and developing to suit the needs of domestic tourism, a special ethnographic calendrical type.

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Članek analizira praznično leto v moderni Rusiji, kot ga odsevajo turistična oglasna sporočila med letoma 2005 in 2012. Tovrstna besedila so glavni vir podatkov za to študijo, saj odsevajo pomembnejše tendence vladnih, komercialnih in individualnih pogledov na ruske tradicionalne šege in uradne praznike. Prikazujejo tudi, kako se ohranja in rekonstruira lokalna dediščina in kako se pojavljajo in razvijajo novi miti in rituali, kot jih zahtevajo potrebe domačega turizma.

Keywords

Russia; ritual year; carnival; advertising; tourism anthropology; semiotics // Rusija; praznično leto; pust; oglaševanje; turistična antropologija; semiotika

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DOI: https://doi.org/10.3986/Traditio2012410111

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