Motivation for Change

Gamification as a Tool for Supporting Sustainable Behaviour

Authors

  • Maja Pivec FH Joanneum University of Applied Sciences, Institute for Design and Communication, Alte Poststraße 152, 8020 Graz
  • Jane Lu Hsu National Chung Hsing University, Department of Marketing, 145 Xingda Road, South District, Taichung City, Taiwan

DOI:

https://doi.org/10.3986/Traditio2020490105

Keywords:

environmental behavior, green skills, sustainability, interviews, co-creation

Abstract

This article reports on applied research and the aspiration to find ways to increase sustainable behavior through the application of game mechanics and playful solutions. One of the main questions investigated through the research activities was what would motivate people to adopt more sustainable behavior and sustainable consumption. To create a better understanding of the problem, researchers and students looked into the awareness and different perceptions of sustainability in a variety of cultural settings, with special focus on waste separation, energy, and water consumption. In addition to documenting the details about current sustainable behavior, additional questions included how and where people find out about sustainability concepts, and how these concepts are currently being taught.

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Published

03.10.2020

How to Cite

Pivec, M., & Hsu, J. L. (2020). Motivation for Change: Gamification as a Tool for Supporting Sustainable Behaviour. Traditiones, 49(1), 93–108. https://doi.org/10.3986/Traditio2020490105

Issue

Section

Transforming sustainability / Preobrazba trajnostnega razvoja