TY - JOUR AU - Ledinek Lozej, Špela PY - 2020/12/31 Y2 - 2024/03/29 TI - Branding Tolmin Cheese JF - Traditiones JA - Traditiones VL - 49 IS - 3 SE - Food Heritage-Making between the Alps and the Adriatic DO - 10.3986/Traditio2020490304 UR - https://ojs.zrc-sazu.si/traditiones/article/view/9429 SP - 53-80 AB - <p>The author presents the history of local cheese evaluation, from the commodification at the end of the 19th century to modern qualification instruments, emphasizing the collective trademark and the protected designation of origin. The main actors involved in the branding process, their objectives, effects, and specific features are outlined. In addition to strengthening agricultural production, food processing, and market supply, the branding processes have shaped and consolidated representations of (past) regional cheese production and livestock breeding, and have built locality.</p> ER -