Učinkovitost socialnega vplivanja pri okoljskem ozaveščanju in vedenju v povezavi z vodo // The efficacy of social influence in environmental awareness and behaviour regarding water

Katarina Polajnar Horvat

DOI: https://doi.org/10.3986/GV89202

Abstract

Spodbujanje okoljske ozaveščenosti in spreminjanje okoljskega vedenja sta koncepta, ki v sodobnih razpravah čedalje pogosteje prihajata v ospredje in predstavljata temelj trajnostno naravnane družbe. Človek namreč s svojim razmišljanjem in delovanjem vsakodnevno degradira pitno vodo kot naravno dobrino ter s tem intenzivno vpliva na njeno razpoložljivost in kakovost. Ena od možnih rešitev je uporaba metod socialnega vplivanja, s katerimi spodbujamo spremembo miselnosti in vedenja. V prispevku se tako ukvarjamo z vprašanjem, v kolikšni meri so omenjene metode uspešne pri podpiranju človekovih okoljevarstvenih teženj in spremembi vedenja v povezavi z vodo. Usmerjeno informiranje in izobraževanje, pisna zaobljuba, opomniki in nagrajevanje so se izkazale kot uspešen pristop. Poleg tega se je kot učinkovit medij za njihovo uporabo izkazal svetovni splet, saj zagotavlja dostop do velikega števila ljudi, hkrati pa omogoča uporabo metod socialnega vplivanja, prilagojenih vsakemu posamezniku glede na njegove lastnosti in potrebe.

 

The concepts of encouraging environmental awareness and changing environmental behaviour are gaining recognition in current discussions and are the foundation of a sustainably-oriented society. People’s mentality and daily activity degrade drinking water as a natural resource, which profoundly affects its availability and quality. One of the possible solutions to this is the use social influence methods that help change mentalities and behaviour. The article explores to what degree these methods can be successful in supporting man’s environmental protection tendencies and in changing behaviour regarding water. Directed information and education, commitments, reminders and rewards have shown to be a successful approach. The internet has also proven to be an efficient medium, as it can reach a great number of people, while also enabling the use of social influence methods that can be adjusted to each individual according to their characteristics and needs.

 

Keywords

okoljska geografija; okoljsko vedenje; ozaveščenost; socialno vplivanje; voda // environmental geography; environmental behaviour; awareness; social influence; water

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DOI: https://doi.org/10.3986/GV89202

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